Spotify said Tuesday it will donate up to $10 million to help coronavirus relief efforts for the music community.
In a blog entry, the organization reported that it would coordinate to that aggregate in gifts on a raising money page set up on its site that benefits MusiCares, a cause alleviation association set up by the Recording Academy.
“Spotify is making a donation to these organizations and will match donations made via the Spotify COVID-19 Music Relief page dollar-for-dollar up to a total Spotify contribution of $10 million,” said the company.
“We’re also working diligently to launch a feature that will enable artists to fundraise directly from fans during this challenging time. Soon, we will give artists the ability to drive listeners to a fundraising destination of their choice on their Spotify artist profile pages,” the company added.
Spotify said that artists on its platform will soon be able to set up their own fundraising pages and direct streaming users to donate.
Tens of thousands of Americans have been infected with the coronavirus, which has sickened more than 440,000 globally.
Entertainers have been among those particularly badly hit by the economic impact of the pandemic, with tours and concerts canceled and many venues shuttered to prevent large gatherings.
Some artists including John Legend have taken to virtual concerts during the outbreak, streaming performances over Twitter and other platforms in lieu of live events.